L'OCCITANE Holiday Roadshow 2014

L'OCCITANE Holiday Roadshow at Takashimaya Dept. Store, B1,
Interior Dept. from 14 - 20 November 2014

Window display, cannopy, panels, panel strips, and in-store and roadshow signages

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Bluebell & Bluejay

"Release the Odor, Reveal the Candor"

This project is to develop and design a 3D packaging — with distinctive branding, graphics and copywriting — for a range of extraordinary fictional product: Truth Serum.

BLUEJAY & BLUEBELL concept comes from bluebell flower and bluejay bird which represents the truth. The blue color scheme that is being used is to represent the "blue on blue" that is shown by a bluejay against the sky. It means a double vision and double clarity — purity of soul, truth of the heart, clarity of thought.

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Monotype // Project Uplift

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Typoetry

Typoetry, a portmanteau word, is an exploration and expression of typeface by interpreting a poem.
The typeface is designed through transformation based on the moods and characters of the poem; Daffodils. All of the letters in the typeface are hand-drawn and manually colored using color pencil and watercolor.

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Film Booklet // Fantastic Mr. Fox

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Local Delights

Local Delights is a project that starts with a typewalk, which is to explore the realm of found typography in Singapore. The purpose is to spot and take shots of various typography in Singapore.
I compiled the photographs into a booklet that is placed in a handmade folio.

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THE PRIVE GROUP Collaterals

Illustration, Digital Design, Layout

Outlet:

The Green Door

EDM


Outlet:

PRIVE Cafe

Poster, EDM, Tentcard


Outlet:

The University Club

EDM, Tentcard

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Typospec

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The Green Door Drinks Menu

Menu Design, Layout

The Green Door Website


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@topshop_sg (Instagram)

Styling, Creative, Photography, Social Media

Throughout my time being A.Stylist at TOPSHOP Singapore,
I constantly contributed to their social media content through
styling and art as a style inspiration.

Styling

Creative

Animation (click on the image to go to the link)


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TAG Heuer Art Helmet Contest

Digital Design & Imaging, Illustration

My design was chosen to be the winning design for TAG Heuer Art Helmet Contest, which is a collaboration between TAG Heuer and LASALLE College of the Arts in conjunction with F1 Grand Prix 2015. The brief is to design a racing helmet with specific theme given: Singapore F1 GP Night Race & TAG Heuer. The top 7 designs were airbrushed into the actual helmet and the top 18 were exhibited at Wisma Atria Level 2 for public viewing and voting for favourite art helmet design.


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HOKA | Branding

Healthy Hawker on Radar

A branding project for HOKA, a mobile food service based in Singapore that serves your favourite hawker dishes. All dishes are prepared in a customised healthy way. Hoka envisions to transform your life, from bad eating habits to better and healthier eating routines – you do not need to worry and be sorry for your body.

This transition of lifestyle applies to every elements of the brand, from the logo, colours to treatment. All for the wellbeing of Singaporeans, the brand promotes healthy eating. This brand perpetuates a strong hawker centre culture in an innovative way.

Name Card is designed as pocket tissue as tissue is one of the most memorable element of hawker centre, which is to "chope" the seat.


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Bacon Magazine

A Celebration of Art, Craft, and Fashion

BACON Magazine is a celebration of art, craft, and fashion, all in one publication. The theme is "Inflorescence" and all the images are
self-illustrated, including the cover. There are also a lot of interactive elements inside the magazine with various type of papers to give a different experience to the reader.


Perforated Pages


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UNION

Web Design & Mobile Web Design

The industry is rapidly shifting towards more digital based platforms and this project is to design a website for a chosen F&B outlet,
and its mobile website implementation.


Mobile Web Design with dropdown menu.


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Fashion & Beauty Illustrations

Colored Pencil, Watercolor

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Foods Illustrations

Colored Pencil, Watercolor

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Misc Illustrations

Colored Pencil, Watercolor

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